Jim Lyday

Managing Director
Nashville, TN

As Managing Director, Jim consults on and helps manage retirement plans for corporations, not for profit organizations, individuals and trusts.

Jim has extensive experience with over 25 years in the financial services industry. He brings a unique perspective as he has spent a majority of his career working for many of the largest retirement plan providers and on many of the largest retirement plans. As a result, his breadth and depth of knowledge includes all aspects of Defined Contribution, Defined Benefit, ESOP and Non-qualified plans. More specifically, recordkeeping platforms, institutional investments including the development and launch of a target date fund family, fiduciary oversight, stable value portfolios, liability driven investing of defined benefit plans, buy in/buy out strategies of defined benefit plans and comprehensive employee engagement and financial education strategies.

Jim was a pioneer and was instrumental in the development of the Institutional Retirement Income market. He has a passion and expertise for helping plan sponsors address the participant's pre and post retirement needs that is widely recognized. He has extensive experience in plan design optimization through the use of behavioral finance best practices as well as addressing and mitigating a plan sponsor’s fiduciary responsibility and liability.

Jim has been a frequent speaker at many industry events including the Pension & Investments Conference, Institutional Investor Defined Contribution Forum, American Society of Pension Professionals & Actuaries (ASPPA), Plan Sponsor Plan Designs, Plan Sponsor Plan Adviser, National Association of Government Defined Contribution Administrators (NAGDCA), and the Conference of Consulting Actuaries. He’s been frequently quoted and published in the Wall Street Journal, Plan Sponsor Magazine, Plan Adviser Magazine and Pension & Investments Magazine.  One of his clients was recently recognized as Plan Sponsor of the Year by Plan Sponsor Magazine for their innovation in plan design and employee education, as well as their dedication to delivering optimal participant outcomes in retirement. Jim received the Behavioral Finance Innovator Award for 2016 for his demonstrated leadership in applying behavioral finance strategies to work toward improving retirement outcomes for clients and employees.  He’s also been recognized by the Financial Times as one of the Nation’s top Retirement Plan Advisors for the past two years.

Jim received his Bachelors of Science degree in Corporate Finance from Drake University. He also studied at the University of Delaware as part of the Honors Program. He has received advanced education on the application of behavioral finance in retirement plans from the Behavioral Finance Institute. Jim also serves on several other advisory boards for investment management firms and retirement plan service providers. While growing up in Wyoming, he’s lived in Nashville for 18 years. He enjoys playing golf and spending time with his three children Asher, Flannery and Hensley.



High-Tech Meets High-Touch

Pierce Trcka

Nashville, TN

Designations: AIF® APMA® CPFA® 

As Director, Pierce consults on and helps manage retirement plans for corporations, not for profit organizations, individuals, and trusts.

Pierce has a decade of experience in the financial services industry, working with individual investors and financial planners. As a result, he has a depth of knowledge addressing retirement income planning, asset allocation and portfolio construction, and corporate retirement plans.

"We consult on and manage retirement plans and assets for individuals, trusts, charitable organizations, and companies. I bring a unique perspective leveraging experience in asset management, and our team delivers the breadth and depth of knowledge including all aspects of defined contribution, defined benefit and non qualified plans. I have a passion and deep experience in helping plan sponsors and participants address their pre and post retirement needs."

Reared in Houston, Texas, Pierce paid for his education through tournament sport fishing. A cum laude graduate from the University of Houston, Pierce holds a B.B.A. with a double major in finance and marketing. Pierce currently holds the FINRA Series 7, Series 63, and Series 65 registrations. He also holds the Accredited Investment Fiduciary designation from the American National Standards Institute and the Accredited Portfolio Management Advisor designation from the College of Financial Planning.